The latest offering from Matthew McConaughey and Camila McConaughey's Pantalones Organic Tequila is a phone case that can hold credit cards, ID, lip gloss, and even tequila. Yes, you read that right - tequila. The $36.99 "phone phlask" bundle comes with an iPhone case designed to carry a mini bottle of tequila, along with Blanco and Reposado minis.
But what's the point of this bizarre product? According to Pantalones, phone cases have become accessories in their own right, and they're giving the trend a much-needed upgrade - tequila. Because, you know, there's nothing quite like sipping on a mini bottle of tequila while checking your phone for those important updates.
The case itself holds a mini bottle on the back of an iPhone, complete with a pants-inspired vegan leather buckle and "Buckle Up" detailing. Because, why not? It's not like you're actually going to use the phone while holding a mini bottle of tequila, but hey, at least you'll look cool doing it.
The launch coincides with the debut of Pantalones' 50 ml tequila bottles, available in organic Blanco and Reposado varieties. Because, you know, the world was just missing a 50 ml bottle of tequila. The $36.99 bundle includes the iPhone case and one 50 ml bottle each of Blanco and Reposado. And no, you can't buy it separately, because why would you want to?
Pantalones Organic Tequila launched in October 2023, with a mission to bring fun to the tequila industry. Because, let's be real, the world was just getting a little too serious with all those boring celebrity tequilas. McConaughey and his wife leaned into the brand's playful name, which means "pants" in Spanish, and haven't looked back since.
In the brand's debut commercial, McConaughey calls Pantalones "Quite possibly the best thing Camila and I have made with our pants on." Because, you know, that's exactly what the world needed - a celebrity tequila with a silly name and even sillier marketing. The couple has played up the pants theme in photos and promotions, because why not? It's not like they're trying to be taken seriously or anything.
Pantalones comes in three varieties: Blanco, Reposado, and Añejo. And, of course, it's made with 100% organically grown Blue Weber Agave, because you can't have too much of a good thing. The company says the tequila is "quite possibly the best thing" they've made with their pants on, and we're just supposed to take their word for it.
In the end, the Pantalones "phone phlask" is just another example of the couple's commitment to bringing fun to the tequila industry. Because, let's be real, the world was just getting a little too serious with all those boring celebrity tequilas. And who knows? Maybe this silly phone case will be the thing that finally brings people together - over a mini bottle of tequila, of course.
Written by: Spleenis and Buttfed | The Citizen Edition
“Huh-huh, yeah!”