Apple's sports strategy has been the ultimate underdog story. While other tech giants and streamers like Google, YouTube, and Netflix have been crushing it in the live sports department, Apple has been taking a more laid-back approach. But, it seems like they're finally gearing up to bring their A-game. The latest job posting for "Original Programming Lead" at Apple Sports has us thinking they're about to take their sports game to the next level.
The posting is looking for someone with 15+ years of experience in premium sports content, with a strong understanding of Formula 1 and global motorsports. And, the job description is giving us all sorts of ideas about what Apple might be planning. They're talking about building a "distinctive slate of programming" that complements their live sports portfolio, with a focus on "innovation, authenticity, and unimpeachable storytelling quality." Sounds like they're looking to create some serious magic.
Now, Apple has already made some noise in the sports world with their MLS and F1 deals. They've got some solid shoulder programming lined up, like MLS Countdown and MLS 360. And, with the F1 deal, they're looking to offer the Sky Sports feed used by ESPN from the UK, as well as the F1TV feed. But, this new posting is all about taking things to the next level. We're talking original programming, people! Could we see Apple diving into sports documentaries? General sports? Debate shows? The possibilities are endless.
One thing's for sure, Apple's been playing it safe so far. They've been focusing on serving the fans of the sports they're in a deep relationship with as partners. But, with this new role, it looks like they're ready to branch out and make some waves. We're talking about planting seeds in the larger sports world, hoping to make a bigger splash. And, who knows, maybe they'll even take on some of the bigger players in the game.
Just think about it. Apple's got the resources, the know-how, and the passion to take on the likes of ESPN, NBC, and CBS. And, with their original programming, they might just be able to give those guys a run for their money. It's a bold move, but we're all about it.
And, let's not forget, Apple's got some serious firepower when it comes to their hosts. Bob Costas, anyone? He's been hosting pregame shows for Sunday Night Baseball, and we're sure he's got some tricks up his sleeve. And, with Robbie Hummel rising through the ranks, we're talking about a powerhouse duo.
So, there you have it. Apple's sports strategy is about to get a serious boost. We're talking original programming, bold moves, and some serious star power. It's going to be a wild ride, folks. Just sit back, relax, and get ready to see what Apple's got cooking.
Written by: Swing Smilemore | The Citizen Edition
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